American Custom Dollhouses Heritage

We have a proud heritage of hard working, talented artisans and it’s their craftsmanship that inspires American Custom Dollhouses to create fine display cabinetry that is dust free heirloom quality protection for all fine dolls. Here is a story about how our heritage caught up with us in 2011 and how our family has always created fine work so that it would be destined to be proudly treasured for generations to come.

In April, 2011, we received a telephone call from a stranger who has since become a friend. Since that first connection, it has been wonderful to discover that our two families will always have a lasting connection.

This began when Gabe, trying to find information about a couch that he had discovered in an antique shop, Googled the name on the label on the couch and found us. As fate would have it, he called the right person first, and we enjoyed the first of a number of extensive conversations about how his couch was created.

It is with great pleasure that we share the following excerpts of emails, including text and pictures, with you.

Gabe writes:
Thank you Daniel for telling me about the rich history behind the Assael Custom Furniture name. It was a real pleasure speaking with you and I will be sending you a photo as soon as I can get it hauled to my home. I would really like to have the photo you spoke of with the factory to speak of. It is nice to have met you!

Daniel responds:
It was a pleasure to have met you and spoken with you as well. My family built your couch, and included my father, who personally built, or supervised and finished it, along with one uncle who measured and cut the fabric, another uncle finished the frame or sold your couch to its original owners, as well as, my grandfather who first went into the furniture business with his brother in the 1920s in New York City. Attached, please find photographs.

Two photographs show some of my family’s stores, both located on Hempstead Turnpike in Franklyn Square, NY. Both had showrooms in the front and factory shops attached in the rear.Heritage 1Heritage 2

One photograph shows the factory shop in the two story building, which, is the shop where your couch was most likely to have been created. My mother listens to two customers while my Aunt looks on and an upholsterer works.Heritage 3

It is a pleasure to know that one of our family’s pieces has a found a wonderful new home with folks who will appreciate it. We very much look forward to seeing your photographs. All of my family will be very pleased, and my parents, uncles, aunts, and grandparents would be proud and honored as well.
Thanks again.
Best regards,

Gabe writes:
Hi Daniel,
Here is a photo I took of the couch today in the shop. I am supposed to be bringing it home in a few days. It is very beautiful.
Heritage 4
Heritage 5Daniel writes:
Thanks as well for your call the other day. In regard to your new arrival, by the style of the label, your three piece sectional couch was made in our factory in Franklyn Square, New York in the 1960s, or possibly, the early 1970s. It is wonderful to know that something that our family created so long ago will continue to be enjoyed and cared for by you and your family.
Best regards,

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